BlueOcktopus
From Manual to Modern: BlueOcktopus Optimizes Loyalty Programs with a Powerful Web App
Overview
BlueOcktopus, a Mumbai-based loyalty technology company founded in 2016, is renowned for its proprietary customer loyalty and engagement programs. They primarily serve SME retailers and businesses.
What we did
UI/UX Design
Web App Development
Industry
Social Networking
Location
Mumbai, India
Business Challenge:
BlueOcktopus faced limitations with their existing loyalty program management system. Here's a breakdown of the issues:
Outdated Technology: Reliance on basic Excel spreadsheets made data management cumbersome and hindered growth.
Manual Reporting: Daily reports sent to businesses were time-consuming, prone to errors, and lacked real-time insights.
Poor User Experience: The existing app was unresponsive, slow, and garnered negative reviews due to its unattractive design.
CN Techies Solution:
Our approach involved a complete overhaul of BlueOcktopus' loyalty program management system:
Client-Centric Design: We designed a user-friendly web application offering real-time access to various loyalty program reports.
Technology Upgrade: We leveraged Angular 8 to build a robust and scalable platform.
Enhanced User Engagement: Implemented animations to make the platform more engaging and visually appealing.
Responsive Design: Ensured seamless user experience across different browsers and mobile devices.
Performance Optimization: Significantly improved page load time to ensure a smooth user experience.
Analytics Integration: Implemented member analytics to provide valuable user insights.
Results
The revamped web application delivered exceptional results for BlueOcktopus:
Increased Client Base: Over 1,000 new clients registered on the platform.
Enhanced User Satisfaction: More than 1 lakh members experienced a positive and rewarding loyalty program experience.
Improved Performance: Achieved responsiveness across devices and reduced page load time to 2 seconds.
Optimize loyalty programs with BlueOcktopus!
Discover CN Techies' web app for seamless program management.
